At Hyperfair we say it all the time; the world is constantly becoming more virtual. As sad as it may be, we will never move back to that simpler time everyone remembers. You know, that place you think back to that’s stress free and untouched by cell phones, where everyone is smiling. Today we’ve moved far from that sepia bathed memory, we have HD!
The virtual nature of our individual lives is obvious, however here Redfin CEO Glenn Kelman takes the discussion further, insisting that it isn’t our world that is becoming more virtual; it is the virtual world that is becoming real. In fact, it’s really a balance that is occurring. Companies are finding that combining real world and virtual aspects to their product offering can be the key to success, offering more to the customer and growing in the process. “What we’re learning is that operating in the real world lets us build better software.”