Snapchat, a popular application among teenagers, temporary photos amongst friends, is now being leveraged by brands looking to target a younger audience.

More than 400 million “snaps” (pictures taken within the app) are sent each day, and 26 million active US users: more than a simple reason to explain why businesses are looking for ways to tap in.

Let’s see in this infographic Snapchat’s user demographics, which brands are currently using Snapchat successfully, and some best practices for brand communication on Snapchat.