The benefits of a efficient blogger outreach hare uncountable, from brand awareness to SEO lift to product promotion to boosts in brand image to influencer network power and more.
1. It’s a niche world
Blogger outreach isn’t as effective when looked at as a scalable or broad strategy.
Since bloggers write about very specific topics within a genre, niches within verticals should first be identified before seeking out the bloggers who are a great fit.
This is a wonderful thing because each blogger’s audience is there to learn about and keep up to date with a very distinct topic.
2. Personalization defines success
Looking at each blogger as an individual influencer instead of a person merely on a list of influencers is key.
Work with them based on the topics they write about. Reach out to a blogger based on a certain social channel they have a presence on.
3. Add a blogger outreach tool
Your communication and creativity can’t be done by a software or app BUT a blogger outreach tool is crucial to a streamlined and organize approach.
Determine how much blogger outreach you do, what your budget is and what you require out of a tool. Then research a few.
4. The extra element takes you far
When reaching out to bloggers it is very important to understand that an earned post is great but you want to really focus on and implement a strategy that earns a post that will cause a blogger’s audience to take notice and elicit engagement.
Think about what it would be like as a blogger’s audience to stumble upon a mention of your brand. What would make you like the post? What would catch your fleeting attention? What type of post may help a pain point you experience?
5. Make “building a network” your goal
Treating bloggers as a part of a brand instead of an extension is optimal for both brands and bloggers. They want to feel like they have a say and feel a part of what you do and in return their ongoing mentions are worth their weight in gold.
When building a network of bloggers, there are two things to keep in mind. First, it’s crucial to establish mutually beneficial relationships with your bloggers. Second, maintain continual communication with to stay on their minds.
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