Adobe’s latest report explores the power of Virtual Reality of creating a unique experience and how that is a key factor of molding a winning marketing strategy.

The report (written in collaboration with the Institute of Management Studies at Goldsmiths, University of London) identifies five main areas brands need to consider when dealing with marketing in VR:

  • Empathy
  • Serendipity
  • Privacy
  • Reciprocity
  • Adaptability

Virtual Reality gives brands the opportunity to create “incredibly meaningful and exciting experiences which can have profound effects on physical and mental states.” When used wisely and with empathy VR generates a connection between brand and customer that is more powerful and personal than ever.

Read the full report here.

 

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