Greenlight VR’s latest virtual reality consumer research shows that the public responds with high interest to brands that sponsor Virtual Reality experiences.
71 percent of respondents characterize a brand that sponsors VR as “forward-thinking and modern,” and 53 percent would be more likely to purchase from them.
Extremely encouraging numbers come from respondents who had never experienced VR: 91 percent said they had “positive feelings about VR when exposed to informational videos about virtual reality in the survey.”
Download the infographic here.
More info and full report here.
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