In one of the latest blog posts on Think with Google, Alexis Cox (Art, Copy & Code Team Innovation Lead at Google) discusses the need for VR marketing content to be available across multiple platforms.
Virtual Reality is considered “the next frontier in advertising, marketing, and storytelling,” but not everyone owns VR headsets yet which is why Cox and her team wanted to create an experience that wouldn’t necessarily require one.
“Experiment with multiple entry points”
A key point in their project was having the content accessible not only through a VR headset, to do so they relied on 360° videos and images that visitors could experience just by using their computers. “By bringing a fresh, new experience to a more traditional platform, like desktop, you can keep viewers engaged with your content.” At Hyperfair we take it a step forward. Next to VR headsets, our VR environments are also browser-based and fully accessible with a normal PC and laptop, which brings Virtual Reality into everyone’s reach and welcomes also users that haven’t yet fully embraced this new technology.
“Guide people through the experience”
You’ll want your visitors to know exactly what the experience can give them and how to best benefit from it so “place clear instructions at every turn: in website copy, in the content itself, even in the voiceover of a video.”
If you want to learn more about our VR environments ask us in chat on our website!