The beginning of the new year is the perfect time to refresh your marketing strategy.
In 2016, you came under the impression that virtual reality was becoming a hot topic, but still somewhat early for your company. Yet, in planning this year’s strategy, you are faced with the question of whether it is a good idea to start exploring VR for your marketing campaigns. We all don’t want to lag behind, but at the same time we don’t want to make a faux pas that costs us money and reputation.
On social networks and news outlets more and more people are talking about VR, even the White House now has just launched a VR project.
So, the question is: has the time finally come to make the leap into VR or should you wait and see a bit more just to make sure?
If we type in Google Trends “Virtual Reality” we see an incredible increase in terms and topic occurrences in 2016. VR-related searches have been growing exponentially from January to December 2016, with the number of occurrences that doubled from mid October to mid November, and then doubled again from mid November to mid December.
Google Trends are usually a reliable source for us marketers, so it may be wise to start considering VR as part of your marketing arsenal for 2017. If you are planning to engage your customers in VR and have no experience with that, here are 3 fundamental points to remember in designing your virtual reality experience.
Regardless of the kind of experience you are thinking of building, there is one rule of thumb that applies to VR like to any other medium. VR is a channel, a technology, a medium, an opportunity to communicate and deliver content in a new and more immersive way. Yet, next to novelty, your differentiating factor is your unique content. If you want more than a short-lived WOW, make sure you deliver relevant content in VR, the same way you do with your social media accounts, white papers, or company blog.
Doing is better than looking
You can leverage VR to allow your customers –for the first time in history – to do things, to interact “physically” with your products. On your website, people can click buttons, read and write. Watching videos is also a very cool and engaging part of a brand experience, and especially the newest 360 videos can be a fantastic starting point. However, don’t forget that VR is more than that: VR takes people to a different setting, a new environment, your environment, where people can touch things, flip objects, customize items. Use this empowering feature that is unique to VR.
Having a body means being somebody
Consider Social VR. If you want to develop a new type of relationship with your customer increasing your company accessibility and show that you care about your customers as individuals, consider social VR. Social VR is the subset of virtual reality technology that allows to go beyond individual “lonely” experiences in VR and be immersed in environments where people can interact with each other as avatars as if they were there in person. This will help build closer ties with your customers and create a relationship of trust.
Integrating VR in your 2017 marketing strategy can help your company stand out of the crowd. For a well-designed VR campaign, make sure to focus on creating awesome content, creating action and interaction opportunities for a more memorable brand experience.
If you have any questions about how you can create your own Virtual Reality experience ask us in chat on our website!